Internet Marketing is all about landing on the first spot of the search engine results page. If you are a business, you may know how much it costs in revenue to land on the second page of the search results page. Given the significance of a company’s search engine page ranking, it is essential to invest in only the best SEO services providing agency.
But before using SEO strategy, it is essential to understand what SEO is and how to implement SEO strategies without attracting Google penalties. SEO is a vast field, and a small misstep can get your site banned or pushed further down. Since most businesses find SEO to be complicated and overwhelming, they hire SEO expert to undertake these jobs.
If you are suffering from Google penalty on your website, let’s see how you can bounce back from it.
Cloaking
First, let’s understand what cloaking is and how to reverse its effect. Cloaking is a method by which you show Google or any other search engine a different version of your site than how it would appear in reality. Any component of a website, be it; images, texts, or videos can be manipulated. But cloaking is not always intentional, and a simple mistake can get your whole site or a section cloaked. But deliberate or not, cloaking can get your site banned or penalized.
The good news is cloaking can be removed, or better say corrected. But for that, you need to identify the sections that are cloaked. Once you know which pages are cloaked, compare them with pages that appear on Google. Correct the content and make sure to remove identified and broken links.
Spam
In the world of the internet, we all are aware of spam and how annoying it is. Given its notoriousness, search engine treats it is as a nuisance and doesn’t refrain from penalizing businesses that make use of spam technique.
Businesses that rely only on pure spam based techniques often get penalized and banned from the search engines. Pure spam ways could be cloaking, scraped content or automotive commenting systems.
To prevent your site from getting banned due to spam, it is best to identify the source of spam and remove it.
Outreach and influencers marketing has become the next trend in SEO. But there is a fine line between reaching out to bloggers and other businesses and spamming them for backlinks.
Add Value
The sole purpose of a website should be to keep the visitors informed of various products and services the brand offers. Set a tone for the website and keep it consistent throughout the content for uniformity. Adding value to your website will enrich the user experience and increase the domain authority in the long run.