Are negative reviews eating your potential consumers or turning a new client away from your business?  For any brand, whether small or big, online reputation plays a crucial role in increasing sales and conversions. At SEO Master Team, our marketing experts formulate marketing strategies to influence and form customers’ perception of a brand. Earlier, it was next to impossible to manipulate or influence the online presence of any brand, but with the advent of the internet and social media, businesses can form these perceptions through online reviews, Social Media promotion, and SEO.

A lot has changed over the past in digital marketing domain, and a lot is at the verge of transformation. When it comes to businesses of today, what a company says doesn’t matter much than what their consumers say about them. In other words, now online business reputation plays a vital role in a brand’s positioning and status. Besides this, digital marketing and social media marketing has changed the entire marketing fundamentals. This open channel for communication between a brand and its consumers is giving more power and control to the consumers.

Let’s see the various components of Reputation Marketing:

Word of mouth over social media – In today’s social media world, what people are saying has not changed, but where they are telling has changed a lot. Consumers use social media channels and apps to carry out their conversation with each other.

Online reviews & Feedback– These include feedback and reviews on online bulletin boards, online sites, and other social media platforms.

Search engines – For any business operating today, it is essential to appear on Google Maps, Google Places, and organic search results.

Online ratings – These are app and sites that are dedicated for people to rate and review business, brand, a product or service.

News & Blogs – By large, people still prefer reading news and blogs to form an opinion.

Social activity –With the commencement of Social media, meetings, and gatherings have taken the form of social activities performed online like Post commenting, Like, Share, Tag, retweets, etc.